The benefits of using a chat widget on your website
At first glance, a chat widget may seem like just another feature to add to your website. However, when used effectively, it can provide a number of important benefits. These include increasing customer engagement and loyalty, promoting your brand, and helping you stand out from the competition. If you are looking for ways to improve your customer engagement, a customized chat widget may be the perfect solution.
What is a chat widget?
Chat widgets are little boxes that can be installed on your website that allow visitors to get instant and fast support. The chat widget makes it easier for customers or users with questions about your products or services.
How can using a chat widget benefit your business?
One of the primary benefits of using a chat widget is it helps increase customer engagement and loyalty. It creates a more personalized experience for your visitors, making them more likely to return to your website. By providing a way for customers to easily get in touch with you, they will be more likely to continue doing business with you in the future - customers who use live chat are 2.8x more likely to convert than those who do not have access to live chat support.
Customers are often more satisfied with live chat support interactions than they would beif the same interaction took place over email, phone or social media. There are some impressive stats to back this up - according to data from Zendesk, customer satisfaction ratings for this form of contact (85%) are second only to phone support at 91%. Live chat's popularity can probably be attributed in part to how easy it is for a customer to use and get speedy results.
Perhaps one of the most important benefits of using a chat widget is that it can help you stand out from the competition. 41% of customers prefer live chat, whereas 32% prefer phone, 23% prefer email, and 3% prefer social media for support.
As businesses continue to compete for customers in today's digital landscape, it has become increasingly important to find ways to engage and connect with your audience.
With so many businesses now offering chat services, it's important to find ways to differentiate yourself. A custom chat widget will allow you to do just that, offering a unique experience that will make your website more memorable and likely to be visited again.
What makes Konnect Chat different?
There are a lot of chat widgets out there, so for starters, we understand that businesses have different needs - that’s why we offer not only a customizable chat widget, but also the ability to customize the workflow. Konnect Chat is built using Twilio Frontline, so there is some serious power under the hood! This means you can create a chat experience that is perfect for your business and your customers. Plus, our team is always available to help with any questions you may have.
So why not consider incorporating Konnect Chat into your website today? Contact us to find out more!
ABOUT THE AUTHOR: Jerson Cayo is the President at Konnect Global LLC, an Enterprise Unified Communication-as-a-Service (UCaaS) company providing Voice, Video, Messaging, Conferencing and Contact Center Solutions to businesses throughout the world.